Table of Contents
the Customer Support settings are specifically designed to manage post-purchase interactions and build buyer confidence. While you may have already entered basic info in the general “Store Settings,” these fields serve a distinct professional purpose.
1. What is the Purpose? (Why fill this separately?) #
- Building Trust (Transparency): UK buyers value consumer protection. Providing clear contact details reassures customers before they buy, knowing they can reach someone if there is an issue with their order.
- Dedicated Support Channel: Your “Store Email” is often used for system notifications or platform admin. The Customer Support Email is specifically for buyers to ask about their orders, helping you separate administrative tasks from customer service.
- Returns Management: The support address often serves as the default return address (unless you have specified a different one in your shipping settings).
2. Where is this Information Displayed? #
Once filled, this data typically appears in the following locations:
| Field | Display Location |
| On the Customer Support tab of your Store Page and at the bottom of the Order Confirmation emails sent to the buyer. | |
| Phone | On the Store Page under the support section. This is vital for urgent logistics (e.g., a courier who can’t find the delivery location). |
| Address | On the Store Page support info and on the Digital Invoices generated for the customer. |
